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Friday, 15-Nov-2013 18:59 Email | Share | Bookmark
Google Hummingbird: A Mobile Content Marketing Strategy Just Bec










Why? Because these are the types of search queries used by people on-the-go. Google is embracing the rapid advance of mobile devices, and businesses should be, too. With Morgan Stanley analysts telling us that mobile will surpass desktop usage by 2015 , website content must be mobile-friendly. Business owners and marketers who are in tune with this trend are increasingly looking for ways to make their sites as mobile-friendly as possible; typically they do this in one of three ways: Building a separate mobile version of their site Creating a mobile app What many havent considered, however, is if and how this trend towards mobile-accessibility affects their current content marketing strategy. Do You Need a Separate Mobile Content Marketing Strategy? Some experts argue that the trend towards the mobile web necessitates a complete re-working of an existing non mobile-centric content strategy. I would argue, however, that as long as youre focusing on consistently producing high-quality, original content with a unique perspective (thats accessible via mobile devices, of course), all that may be needed is some updating to your current strategy. Aspects of your content strategy like creating an editorial calendar, developing your message and goals, and measuring outcomes will largely remain the same. <br>visit >http://www.forbes.com/sites/jaysondemers/2013/10/01/google-hummingbird-a-mobile-content-marketing-strategy-just-became-essential/-marketing-strategy-just-became-essential/]content












How To Overcome Your Client’s Expectations Of Impossible Results





Thats not to say that any particular recommendation isnt valuable; you just want to make it easy to hit those that will provide the highest value first. Report Your Progress To Headquarters No Web marketing campaign is complete without the proof that what you do is working. business And this is the biggest boon for the SEO whos trying to move the client away from measuring rankings. Digging into analytics and reporting progress, traffic growth, conversion rate increases and new revenue can do wonders for getting a client out of the only rankings matter mindset. <br>visit http://searchengineland.com/how-to-overcome-your-clients-expectations-of-impossible-results-173696



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