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Wednesday, 27-Nov-2013 15:26 Email | Share | Bookmark
Social Media Rises To Help Haiyan Victims

Why Online Video is Beating Social Media

Social Web helped galvanize aid for Haiyan victims. (Source: Radian6) An analysis of social media listening tool, Radian6, described the response on social networks as "overwhelming". According to the report, for the one-week period from November 8 to 14, keywords "super typhoon Yolanda", "Yolanda" and "Haiyan" were mentioned an astonishing 3,243,826 times. "Twitter was the venue for the most mentions, with 74.9 percent of mentions happening in the popular social media messaging service," it noted. "Facebook got the second most number of mentions with 19.2 percent, while mainstream news was third with 2.7 percent." "The immediacy of sending messages on Twitter has been quite useful for calamity-related content because up-to-date information and easy dissemination of messages is what's needed. <br>visit

Rolling video into social media

With video, its not. With video you see what youre getting and, if its done right, you get excited by it. Unlike social media, theres an immediate emotional connection. It touches our senses. And, when it does that to us, we have no reason not to believe itll do the same to the people were trying reach. So, the big differentiating factor between social media and video as a marketing platform is one you may never see in a Forrester report. <br>visit

For three years in a row, YouTube has topped the list of social media networks where marketers are increasing their efforts, according to Social Media Examiner's annual social media marketing report (PDF). Mobile connections With the proliferation of so many mobile devices fueling new and easy ways to create and share video, much of it through social media platforms, it's easy to see why some view mobile as the final catalyst to launching a deluge of video and video watching. YouTube reports that mobile views account for 25% of the global watch time on that platform , and according to Unlocking the Power of Multimedia Content , a new ebook from PR Newswire, people used mobile devices to watch 10% of all online video during Q1 2013. The YouTube presence As the dominant video platform, YouTube is a likely starting point for enterprises and brands looking to expand their presences in video. According to Sendible's Social Media Comparison 2013 , YouTube is good for customer communication, brand exposure, and SEO, and is "okay" for generating traffic to a website. That places it on par with Google+ in all categories compared by Sendible, and equally as effective in brand exposure as Facebook, Google+, Twitter, Pinterest, and LinkedIn. YouTube is also just as effective for customer communication as Facebook, Google+, and Twitter, and is superior to Google+ and LinkedIn for bringing traffic to your site, although not as good at that as Facebook, Twitter, and Pinterest. The video 10 Things You Didn't Know About YouTube tells about its history and milestones. <br>visit

Quitting Social Media

Being Able To Cook A Gourmet Meal Even if cooking isn't your thing, it's still worth learning how to make a meal that doesn't come out of a can or box. But don't stress about being able to prepare meals worthy of a five-star restaurant -- simple, basic recipes can still be healthy, delicious, and impressive to dinner party guests. Finding 'The One' Think your high school sweetheart is the real deal? Finding love when you're young is an incredible experience, but don't worry too much about finding your "forever." You have years ahead of you to find yourself before you find the person you want to spend the rest of your life with. Still Going To Your Parents For Help If you're 12, 18, or even 30 years old, it's okay to lean on your parents for help or support whenever you need it. <br>visit

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